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Factors Affecting Delivery Speed — and How to Actually Keep Them Under Control

14.04.2025
время
3 min

 

We’ve all been there. The delivery was supposed to arrive yesterday. The route was planned, the truck was loaded, the driver left on time… and yet, here you are, explaining to your customer why the pallet of urgent materials is still somewhere between “on the way” and “we’ll find out.” So what happened?

 

The short answer: delivery speed isn’t just about moving fast. It’s about making sure everything that supports the delivery moves together. One weak link, and the whole timeline falls apart. Let’s break down what’s really slowing things down — and what you can actually do about it.

 

1. Route Planning: The Make-or-Break Factor

 

Good planning saves hours. Bad planning? It adds them. Sometimes double. You’d be surprised how many delays come from:

  • Overly optimistic ETAs
  • Not accounting for known bottlenecks (hello, morning rush hour)
  • Trying to squeeze in “just one more” stop
  • Using yesterday’s traffic assumptions for today’s conditions

What to do:

 

Use real-time route optimization tools. Ones that factor in current traffic, vehicle type, delivery windows, and yes — driver breaks. Manual planning might feel faster… until it isn’t.

 

2. Warehouse Efficiency: It Starts Before the Wheels Turn

 

You can have the best driver in the world, but if the warehouse hands off the cargo an hour late — good luck making up that time. Common culprits:

  • Poor picking flow (where’s that last box?)
  • Mislabeling (which leads to last-minute relabeling)
  • Bottlenecks at the loading dock

What helps:

 

Slot management tools. Pre-loading checklists. And keeping your WMS synced with real delivery windows — not just internal ones. Also: treat your warehouse like a race pit crew, not a storage unit. Every second matters.

 

3. Driver Behavior: Yes, it matters

 

Some drivers are machines. Others… like their breaks. A lot. Even with a perfect route and great loading, inconsistent driving styles can cause huge ETA swings. You’ve probably seen it:

  • Long lunch stops
  • Taking “shortcuts” that aren’t short
  • Ignoring reroutes because “they know better”

What you can control:

 

Telematics. GPS tracking. Light driver coaching — not surveillance, just insights. Most drivers want to be efficient. Show them the data, and they’ll often adjust themselves.

 

4. Last-Mile Madness: Where Things Get Weird

 

Here’s where control starts to slip — apartment complexes with no access, clients who “just stepped out,” addresses that don’t exist on Google Maps. The last mile is often the longest.

Your best bet:

  • Send ETA texts or calls in advance (especially for consumer deliveries)
  • Equip drivers with contact info, clear notes, and access instructions
  • Use delivery software that shows photo proof and drop-off notes in real time

Sometimes the issue isn’t speed — it’s communication.

 

5. Paperwork Problems: Sneaky Delays That Feel Dumb

 

You wouldn't believe how many hours get lost to missing invoices, unsigned manifests, and “wait, we needed a seal number?” Customs delays. Checkpoint issues. Customer receiving teams that won’t accept the delivery because the PO is wrong.

 

Fix it by:

  • Automating document generation and sharing
  • Using digital proof-of-delivery (no more lost papers in the glove box)
  • Keeping templates updated — and reviewed by actual humans

Sounds obvious. But the number of late deliveries caused by admin missteps would blow your mind.

 

6. External Factors: The Unfixables

 

We’re talking:

  • Weather
  • Road closures
  • Sudden traffic spikes
  • Construction
  • Political protests (yes, those too)

You can’t control them. But you can buffer for them.

 

What to do:

  • Build in wiggle room for long-haul routes
  • Have contingency plans (alternate drivers, flexible time slots)
  • Let clients know when delays are likely — before they ask

They won’t love it. But they’ll trust you more if you're transparent.

 

Delivery Speed Isn’t About Rushing — It’s About Coordination

 

Trying to make things faster by pushing harder? Doesn’t work. You burn out teams, frustrate clients, and still miss deadlines. What does work? Getting everyone — drivers, dispatchers, warehouse, customer service — in sync. Fixing the small inefficiencies that add up.

 

And building a system that doesn’t rely on miracles to stay on time. Because in logistics, speed isn’t just about moving fast. It’s about removing friction — so everything flows the way it should. And once you’ve got that? You’ll be shocked how fast “on time” becomes normal.