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Damaged cargo is one of the fastest ways to lose money and trust. You spend all this time planning routes, booking space, optimizing loading... and then the product shows up with dents, cracks, busted seals—or worse, someone’s just written “REJECTED” across the delivery slip. Not a great look. And the worst part? It’s usually preventable.

You’ve got a truck loaded, ready to roll. The driver heads out, hits unexpected construction, reroutes through traffic, gets delayed at a weigh station, misses a delivery window—and suddenly what should have been a 6-hour trip becomes a 9-hour headache. Now multiply that by 40 shipments a week. That’s not just lost time. That’s real money out the door. Welcome to the world of inefficient routing. And yes—there’s a better way.

Let’s get one thing out of the way: there’s no shortage of logistics software out there. From full-blown TMS platforms to niche tools for route planning, load optimization, or shipment tracking — the market is packed. Which sounds like a good thing... until you actually have to pick one.

Let’s say you’ve got three shipments — none of them full loads, all going in roughly the same direction. You could send them separately (and eat the cost of moving half-empty trucks), or you could consolidate and save yourself some money. Smart move, right? Well… sometimes yes. But not always.